10 ChatGPT Prompts Therapists Can Use to Slay Their Marketing (Without Needing a Marketing Degree)

Let’s be honest: therapists didn’t go to grad school to become Instagram content creators, SEO wizards, or local flyer designers. You went because you’re passionate about helping people untangle their messy human brains. But in today’s world, being a great therapist also means being a part-time marketer—online and in the real world.

The good news? You don’t have to stare at a blinking cursor or spend your coffee breaks Googling “what do I post on Instagram as a therapist???” ChatGPT can help you brainstorm, write, and even give your marketing that personality-packed punch it’s been missing.

But first, you have to start training your ChatGPT. When you first start using the AI tool, begin every prompt with:

“I own/work at a therapy practice named (NAME). I specialize in (LIST YOUR SPECIALTIES) and I work primarily with (YOUR CLIENT DEMOGRAPHICS). My brand tone of voice is (USE FOUR WORDS TO DESCRIBE YOUR BRAND VOICE).

The best part? The more you use ChatGPT, the more it learns about you, and will start to automatically generate content that’s tailored to your brand and writing this intro won’t be necessary.

PRO TIP: Level up to the Pro version for $20/mo to access all the premium features and ONLY use it for work, so the AI tool will learn specifically about your therapy practice.

Here are 10 ChatGPT prompts you can steal, copy-paste, and tweak so you can stop stressing about marketing and get back to doing what you do best: therapy.

1. The Instagram Caption Lifesaver

Prompt:
“Write a witty, approachable Instagram caption about [insert therapy topic here, e.g., anxiety, stress, or boundaries] that includes a call-to-action for people to follow my page for more tips.”

Because sometimes the only thing scarier than confronting your feelings is confronting a blank caption box.

2. Meme Generator for Therapists

Prompt:
“Give me 5 funny, relatable meme ideas for therapists to post that highlight [topic, e.g., burnout, self-care, or communication]. Keep them witty and Gen Z/Millennial friendly.”

Because yes, your clients will double-tap a SpongeBob meme about overthinking at 2 a.m.

PRO TIP: Head to Pinterest and search for therapy memes, and make your own in Canva using inspiration from the memes you like!

3. Blog Brainstorm Buddy

Prompt:
“List 10 blog post ideas a therapist could write that would attract people searching for help with [keyword: anxiety, relationships, parenting, etc.].” Then you can ask to write an 800-1,000 word blog for you—BUT—make sure you read it thoroughly and rewrite it a little bit. Google search crawlers are getting better at recognizing purely AI generated content and will hide your blog from search results if the copy is flagged.

This keeps your website fresh, boosts your SEO, and proves you’re not just another random internet advice-giver but an actual expert.

4. TikTok/Reel Scriptwriter

Prompt:
“Write a 30-second TikTok script in a casual, funny tone explaining [topic, e.g., grounding exercises]. Include an easy hook to grab attention in the first 5 seconds.” Unsure of what to film? Head to IG and TT and start saving the videos you like and think would resonate with your brand and audience. You can even send ChatGPT the link to a Reel and ask it to tailor the script/filming to your brand!

Because if you’re already talking to your phone camera anyway, might as well let ChatGPT give you the lines.

5. Community Outreach Wingman

Prompt:
“Write a short, engaging email introducing my therapy practice to local businesses, schools, and community groups. Keep it friendly, professional, and easy to say yes to.”

Perfect for those boots-on-the-ground moments when you’re not just “building a brand,” you’re actually building community.

6. Flyers That Don’t Make People Cringe

Prompt:
“Write eye-catching text for a flyer promoting [your service: couples therapy, group sessions, workshops, etc.]. Keep it simple, inviting, and easy to scan.” Then head to Canva and customize a template using the copy it gives you!

Because Comic Sans and overcrowded flyers died in 2008. Let’s keep them there.

7. Google Business Profile Glow-Up

Prompt:
“Write a professional yet warm description for my Google Business profile as a therapist specializing in [your specialty].” But again—remember to edit so Google doesn’t flag the copy!

When potential clients stalk you online (and they will), this is your chance to make a great first impression.

8. Hashtag Hero

Prompt:
“Generate a list of 10 trending and relevant hashtags a therapist could use on Instagram to reach people interested in [topic: mental health, self-care, etc.].” Don’t use more than 5 at a time—Instagram’s algorithm (we call it The Beast) won’t like it if you hashtag stuff.

No more awkwardly guessing if #mindfulmonday is still a thing. (Spoiler: it is.)

9. Email Newsletter Content Machine

Prompt:
“Write a friendly, informative email newsletter for my therapy practice that gives 3 quick mental health tips on [topic]. End with an invitation to book a session.”

Because your email list is like that friend group chat you keep forgetting about—it only works if you actually send something.

10. The Elevator Pitch You Won’t Hate Saying

Prompt:
“Write a short, casual introduction I can use when networking that explains what I do as a therapist and how I help people with [specialty]. Make it sound natural and not salesy.”

Now you can confidently talk about what you do without sounding like you’re reading a LinkedIn headline.

Wrapping It Up

Marketing your practice doesn’t have to feel like an unpaid internship at BuzzFeed. With the right prompts, ChatGPT can become your behind-the-scenes assistant—helping you brainstorm, write, and polish everything from social captions to flyers.

So the next time you’re staring at a blinking cursor, remember: you don’t need to reinvent the wheel (or the Reel). Just feed ChatGPT one of these prompts, and watch your marketing game go from “meh” to “magnetic.”

Now go forth and market like the millennial therapist rockstar you are.

And if you still need help with your branding, website or socials—reach out to us!